Overview:
From the BAWLS website:
BAWLS Guarana started as the brainchild of a then college student who was looking for an alternative to coffee. As part of a class project, he came up with BAWLS – a premium, carbonated, non-alcoholic beverage made with Guarana. Named for the caffeinated ‘Bounce’ it gives you, BAWLS gets its flavor and kick from the Amazonian Guarana berry, which contains a natural form of caffeine nearly three times stronger than that found in traditional sodas.
Using the untapped potential of Guarana in the United States as a source for caffeine in soft drinks, BAWLS Guarana took off with surprising strength on November 14, 1996 in Miami, FL. People instantly fell in love with the refreshing, crisp taste of BAWLS, while being able to enjoy the rush of caffeine the drink packs.
Now on the market for nearly 12 years, BAWLS Guarana is available nationwide and its popularity continues to grow among caffeine-deprived, refreshment-seeking techies, students, professionals and athletes in need of a Bounce.